A renowned face of the US known for her lifestyle and beauty channel, Tati Westbrook. On YouTube, she is one of the famous personalities initially known for her honest and in-depth product reviews. She became famous by stepping into the world of YouTube; her channel name is “Tati”. Tati has a huge following of around 12 million subscribers on her channel.
She has earned her name in the beauty and lifestyle industry. Tati has been so amazing at her work that brands and publications like Nike and Time Magazine could not resist mentioning her.
Biography
| Date of Birth | 14 February, 1982 |
| Age | 42 Years |
| Height | 5’8 feet |
| Weight | 60 kg |
| Ex-Husband | James Westbrook |
| Net Worth | $12 million |
| Zodiac | Aquarius |
| Hometown | Seattle, Washington |
| Nationality | American |
| Religion | Christain |
Physical Appearance
Being an icon figure in the beauty and lifestyle industry, she herself owns a glamorous personality. With an outstanding figure, she stands 5’8 feet tall and has a weight of 60 kg. She has medium-length straight hair, and her hair colour is light brown She has small eyes with grey eye colour. Her facial features are overall quite photogenic.
Education
Tati completed her graduation from her native city, Seattle. She did her graduation from a local high school. From an early age, she has a passion for makeup and fashion. She went to Los Angeles to fulfil her dreams.
Find out about Eliana Ghen’s educational background.
Career
She was highly interested in graphic design, so her first job was as an image consultant. In Los Angeles, she learned a lot. In 2010, she decided to put herself on YouTube. Her channel’s first name was “GlamLifeGuru” Later, she replaced it with “Tati”.
At that time, she gave tips and tricks on makeup, product reviews, makeup challenges, and tutorials. Gradually, she started getting love and support from her fans. In 2016, she hit one million subscribers. With this milestone, she got to be on “Style Code Live”.
Soon, she gained more than four million subscribers on YouTube. She wins the trust of her fans by creating and providing original and truthful content to her followers.
Tati jumps from one thing to another within short periods, and fortunately, they go smoothly for her. In February 2018, she became the founder of her own company “Halo Beauty Inc.” Her first product was multivitamin supplements for nails, skin and hair. In October of 2019, she launched “Tati Beauty”, her cosmetic line. She sold a textured neutral eyeshadow palette as her first product.
However, the pandemic comes with troubles for her. In November 2019, she declared that Tati Beauty was closed due to COVID-19 and other legal issues.
controversy
Tati collaborated a lot with other beauty YouTubers on her YouTube channel. Most of the collocations were with James Charles. They were pretty close, and he even called her mom. Tati used to promote his channel and his products.
In April 2019, things took a wrong turn when James promoted Sugar Bear Hair in his video. Sugar Bear Hair is a top competitor of Halo Beauty.
After watching this video, Tati shows great displeasure via her Instagram story. James later apologizes to her in his Instagram story. Of this reaction of Tati, another YouTuber, Gabriel Zamora, criticised her, claiming that she expects James to only promote her brands.
Moreover, 2019 was really not her year. She posted a 43-minute video named “Bye Sister”. On May 10, 2019, she uploaded this video in which she was telling reasons why her relationship with James was not going well. She told it was not just because of an advertising incident but also because James disrespected him and also tricked straight guys into thinking of them being gay. After this, she gained four million subscribers, and James lost around three million.
After this horrific blame, James uploaded a video on May 18, “No More Lies”, and comes with screenshots that Tati is lying. In due course, she announced a break from the Internet.
On June 30, 2020, she uploaded a video, “Breaking My Silence”. In this video, she blames Jeffree Star and Shane Dawson, as they both gaslight her and manipulate her to make a video against her husband.
Besides these controversies, another unfortunate thing happens to her. In October 2020, she was sued by her partner, Halo Beauty. Clark Swanson sued them based on negligence, breach of fiduciary duty and fraud.
Just like Tati, Vlad Bumaga also faces controversies in his career.
comeback
After her video “Breaking My Silence”, she stops uploading. After a year, in 2021, she decided to come back. The whole year, she disappeared from every platform. But this was her passion, and she continued on YouTube, so she uploaded a comeback video in which she addressed issues of her marriage and her business. She said that she fights battles in her personal and professional life. She also added that she is happy to come back for her fans.
Net Worth
With all her hard work and enthusiasm for her profession, she counts herself as one of the most famous people in the industry. With her YouTube videos and her business, Tati’s net worth is $12 million. As she is a recognized personality, she earned a handsome amount with sponsorships and advertisements.
Family and Relationship
On 14 February 1982, Tati opened her eyes in Seattle, Washington. Her father’s name is Janis, and her mother is talented agent Cindy Krievins. Tati has two sisters and three brothers, and she is the youngest child in the family. In her childhood, she was very close to her sisters Sabrina and Erika.
Getting onto her romantic relationship. She was married to James Westbrook. Before getting married, they date each other for many years. In January 2017, they tied the knot. Couples agreed to have an intimate ceremony with their family and friends. Tati announced her wedding on her YouTube channel as well, and she was excited about it.
Her husband was supportive and as much passionate about makeup and cosmetics as she is. James is also seen in her videos. The couple is blessed with a girl; however, James has a son with another lady.
After her controversy, the couple had a difficult time, and they are now separate.
Hobbies
Tati turns her passion into her profession, so she never gets bored of making makeup videos for her fans. Even in her spare time, she is mostly found with her makeup kit and brushes. Other than this, she loves to travel. As she is an animal lover, so she spends time with her dog. Tati likes to be at her best when comes to her health and physique. That’s why she is fond of doing workouts in her spare time.
Social Media
Tati has her social media accounts on different social media platforms, and she has quite a high fan following. First of all, her YouTube channel was her first platform to gain fame. She has 8.14 million subscribers and 1.9K videos. Coming to her other social media accounts, which include TikTok, Facebook and Instagram. On her TikTok account, she has 161K followers, which has 682.8K likes.
She actively posts on her Instagram account. She has a total of 1319 posts on her account and a following of 2.2 million followers. Besides Instagram, she is also famous on her Facebook account, and she has 368K followers.
Social Media Handles
| Tati Westbrook | |
| YouTube | Tati Westbrook |
| TikTok | Tati Westbrook |
| Tati Westbrook |
Some Interesting Facts
- The real name of Tati Westbrook is Tatiana Aleksandra Krievins.
- She started her YouTube channel in November 2010.
- The popular video of Tati which has 12 million views, is “The Truth About My Marriage”.
- She is known for her high ethical standards when it comes to review.
- Her favourite color is Purple.
- She loves animals.
- Her fans call her “Tatimaniacs” out of love.
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faqs
She owns a company of supplements whose brand is Hola Beauty Inc.
In 2024, her net worth is $12 million.
Yes, she is married, but she is separated from her husband, James.
